GenAI

About

Generative AI (GenAI) is transforming the way businesses operate, from automating complex tasks to enhancing decision-making and innovation. To truly leverage the potential, professionals must 

• Rethink how GenAI interacts with data, language, reasoning, and knowledge, and 
• Understand how to strategically integrate and apply GenAI to drive business value.

This interactive block course equips professionals with a fresh perspective on GenAI’s capabilities, practical insights into its business integration and applications, and hands-on experience through case-based learning with a focus on finance and insurance. 

Key Learnings

• (A) Unpacking and Using GenAI: Deconstruct the fundamentals of generative AI, distinguishing it from traditional machine learning and explaining the core mechanics of a Large Language Model (LLM). Analyze the economic implications of using GenAI, specifically evaluating token economics to optimize for cost and efficiency.  
• (B) Customizing and Shaping GenAI: Strategically assess and integrate GenAI into business operations, identifying opportunities for deriving tangible business value. Apply advanced customization techniques such as Retrieval-Augmented Generation (RAG) and fine-tuning to tailor models for specific organizational needs. 
• (C) Rethinking and Shaping the Future of GenAI: Critically analyze the philosophical and social implications of GenAI, including new perspectives on concepts like rationality, agency, and explainability.

Upcoming Course: January 2026  - 2 Days 

Schedule

Day 1: Thursday, Jan 15, 2026, 9.15 - 17.00 

Unpacking GenAI: Introduction to Foundation Models and LLMs

• From Deep Learning & Neural Networks to GenAI
• Embeddings
• Architecture of an LLM
• Implications: Strengths and Weaknesses of LLMs
• How GenAI can be used in enterprise applications
• Rethinking GenAI: Language, Intelligence & Agency 

Day 2: Friday, Jan 16, 2026, 9.15 - 17.00

Customizing GenAI: Cases and applications in Insurance  

• Fine Tuning & Retrieval Augmented Generation and beyond
• Governance and Safety 
• Current Applications and Experience

Speakers: 

• Katrin Kröger, Senior GenAI Engineer, AXA 
• Kornelia Papp, Group Head of Conversational AI & Intelligent Automation, Zurich Insurance
• Bastian Bergmann, ETH FinsureTech Hub, 
• Yassir Madhour, Chief Information Officer, Assura 
• Michael Hässig, Head OPEX & Innovations, AXA-ARAG
• more tba